Thursday, September 30, 2010

First Look: Supreme Nike SB 94

Courtesy of Complex Magazine.
Supreme’s design language speaks to (and about) New York. It’s an early ’90s theme, a series of skate influences that reminds O.G.s of the “good old days” and builds a mythology for those too young to have been there. The lines Supreme’s design team uses, while rooted in that rearview vision, are modernized in a way that takes the product beyond nostalgia, and they have helped the brand build a streetwear category uniquely its own. This holiday, it works with Nike SB on an original silhouette, specific to Supreme.
“Our main thought was to create a newer version of shoes that New York skaters would have appropriated before there were real skate shoes, and combine that with other iconic basketball shoes from the time,” says Luke Meier, the lead designer on all Supreme SB collaborations. Foamposite material on the heel sets this shoe apart, and lines that pay homage to the classic Jordans give the silhouette a timeless feel, but the final result is anything but derivative. The new Supreme shoe is truly a city skate shoe: slimmed-up and clean enough to look presentable, but poppy enough to rock in the street. Welcome back to NYC. Hit the jump for images of the full collection, set to drop in November.

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