Tuesday, January 19, 2010

'Food' for Thought

'Few stronger emotions exist than the need to belong and make meaning. And brands are poised to exploit that need.'
'People do not buy objects, they buy ideas about products.'
'You surround yourself only with who you are.'

Chuck D - 'It was you that was important, and everything else would define you after you defined yourself. It wasn't like a brand defined you, you defined the brand.'

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