Tuesday, July 29, 2008


BBC/IceCream? Barney's?

GTFO of here. It seems to be an identity crisis. BBC seems to have hit that level of LRG, where they have hit mainstream here and there. What next? Marshalls?

The brand, is it on that level of RMC and exclusivity or is it a brand that is money hungry going to hit that level of LRG and Ecko?
Seems like it is for me..........

Hiroshi Fujiwara said it best.

"The whole idea of limited edition is about image, and no one makes money off it. The people that makes money in limited comes in the resale market, but the cool factor it contributes to a brand is incalculable. The limited edition is now a frequently used marketing strategy."

No comments: