Kyrie Irving became Rookie Of The Year in the NBA. Along with Hennessy and Pepsi, Alife brings together other breakout rookies of the year, Chief Keef and French Montana. The year before, they brought out Danny Brown and ASAP Rocky. If you remember where they were the following year, these people are ones to watch out. Alife aligns with those who know how to progress. View the photos and videos here. ALifestyleLikeNoOther.