Monday, August 16, 2010

RATS F/W 2010

rats 2010 fall winter sunrise lookbook 1 RATS 2010 Fall/Winter UNTIL IN THE SUNRISE LOOKBOOK

Employing a strong contrast of light and shadow in their lookbook, Japanese streetwear brand RATS unveils their 2010 Fall/Winter collection. The black and white photographs create a retro ambience that underscore the biker aesthetic behind this season’s theme. Titled “Until in the Sunrise” the collection is a progressive attempt at infusing biker culture within elements of college, military, and American work and leisure.

rats 2010 fall winter sunrise lookbook 2 RATS 2010 Fall/Winter UNTIL IN THE SUNRISE LOOKBOOK

rats 2010 fall winter sunrise lookbook 3 RATS 2010 Fall/Winter UNTIL IN THE SUNRISE LOOKBOOK

rats 2010 fall winter sunrise lookbook 4 RATS 2010 Fall/Winter UNTIL IN THE SUNRISE LOOKBOOK

rats 2010 fall winter sunrise lookbook 5 RATS 2010 Fall/Winter UNTIL IN THE SUNRISE LOOKBOOK

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