Iron Man's fight with celebrity

Jon Favreau: "Between Robert, myself and [scriptwriter] Justin Theroux, we've been exposed to what fame means today and [have created] an exaggeration of that fame to a higher order of magnitude. There are certain things that become inevitable with the meteoric rise of somebody. There are the negative aspects of it - some of it comes from the individual, as you come to terms with who you really are and how you are perceived. But some of it comes from how much the world demands of you and how hard it is to maintain balance internally. The other aspect is the way the world reacts in this digital age - the world is a community, there is no anonymity, the media is pervasive and omnipresent. Whenever you're operating at that level of capacity, it doesn't take much to send you into a tailspin."